West Elm Digital Design

Graphic Design

During my time at West Elm I embarked on a transformative journey as a digital designer, crafting immersive brand experiences across multiple digital touchpoints. My role was multifaceted, encompassing the creation of impactful email campaigns, dynamic website assets, and captivating social media content. By meticulously blending design aesthetics with strategic insights, I consistently elevated the brand's online presence. Through data-driven design iterations, we witnessed remarkable improvements in click-through rates and user engagement, underscoring the pivotal role of design in enhancing West Elm's digital footprint and fostering a deeper connection with our audience