Project Name: Martine Ali SS20 Womens Collection
Work: Graphic Design and Video
Date: June 2019
Details: Martine Ali is a Brooklyn based jewlery brand who brings hardware and chains into highfashion. She has her name in countless stores now such as Opening Ceremoney, SSENSE, and Assembly New York. This Spring/Summer Campaign focuses on the empowerment of the working women. I took part in the art director role along side with the creative director, film the campagin ads and designed advertisement for social media. Martine and I really wanted to focus on the physical materiality when it comes to the advertisements. Therefore, I took the liberty to bring something from a digital space, in to a physical form, then back to digital form. We believed that adds more to the narrative and fits with the culture of the brand.
Campaign Project