MATTE PROJECTS Branding Social Assets
2023
Graphic Design, Art Direction
During my time at Matte Projects as a brand designer, a large body of my work involved designing and art directing content for our Instagram. We featured artist spotlights, original interviews, culture studies, and curated moodboards.
Graphic Design, Art Direction
During my time at Matte Projects as a brand designer, a large body of my work involved designing and art directing content for our Instagram. We featured artist spotlights, original interviews, culture studies, and curated moodboards.
MATTE PROJECTS Kate Ahn Interview
2023
Graphic Design, Art Direction
This is an interview highlighting Korean American artist Kate Ahn. Ahn’s life-size portraits of hyper-sexualized anime depictions of her identity is more than meets the eye; At the core of these canvases is an act of both unlearning and growing.
Link to full interview.
Graphic Design, Art Direction
This is an interview highlighting Korean American artist Kate Ahn. Ahn’s life-size portraits of hyper-sexualized anime depictions of her identity is more than meets the eye; At the core of these canvases is an act of both unlearning and growing.
Link to full interview.
MATTE PROJECTS Coach Chris Interview
2023
Graphic Design, Art Direction
In honor of Pride, Matte Projects had an intimate chat on the dance floors (of Washington Square Park) with Christopher Keyloun AKA Coach Chris, one of the rising disco diva’s of the NYC queer nightlife scene. A special playlist was curated to accompany the interview.
Link to full interview.
Graphic Design, Art Direction
In honor of Pride, Matte Projects had an intimate chat on the dance floors (of Washington Square Park) with Christopher Keyloun AKA Coach Chris, one of the rising disco diva’s of the NYC queer nightlife scene. A special playlist was curated to accompany the interview.
Link to full interview.
MATTE PROJECTS New Hire Post Redesign
2023
Graphic Design, Art Direction
During my time at Matte Projects we really tried to rethink the way we do our new hire posts. We wanted to make them more playful with fun and ironic office core imagery, and design it in a familiar format such as a newspaper job posting.This redesign ended up being a more eyecatching and engaging twist to something that was usually boring and informational.
Graphic Design, Art Direction
During my time at Matte Projects we really tried to rethink the way we do our new hire posts. We wanted to make them more playful with fun and ironic office core imagery, and design it in a familiar format such as a newspaper job posting.This redesign ended up being a more eyecatching and engaging twist to something that was usually boring and informational.
West Elm Digital Design
2022
Graphic Design
During my time at West Elm I embarked on a transformative journey as a digital designer, crafting immersive brand experiences across multiple digital touchpoints. My role was multifaceted, encompassing the creation of impactful email campaigns, dynamic website assets, and captivating social media content. By meticulously blending design aesthetics with strategic insights, I consistently elevated the brand's online presence. Through data-driven design iterations, we witnessed remarkable improvements in click-through rates and user engagement, underscoring the pivotal role of design in enhancing West Elm's digital footprint and fostering a deeper connection with our audience
Graphic Design
During my time at West Elm I embarked on a transformative journey as a digital designer, crafting immersive brand experiences across multiple digital touchpoints. My role was multifaceted, encompassing the creation of impactful email campaigns, dynamic website assets, and captivating social media content. By meticulously blending design aesthetics with strategic insights, I consistently elevated the brand's online presence. Through data-driven design iterations, we witnessed remarkable improvements in click-through rates and user engagement, underscoring the pivotal role of design in enhancing West Elm's digital footprint and fostering a deeper connection with our audience